Anonymous
12-12-2002, 03:08 PM
Two schools of thought on choosing a domain:
Go unique and brand vs. Prime Domain
Many webmasters choose to pick a unique domain name and brand it. In fact, most big players have chosen to go with branding over a prime domain.
Yahoo makes no sense at all, but people have no problem remembering it.
MSN. Microsoft could have chosen a prime domain, but instead chose to brand "MSN".
Monster has spent millions branding their domain. They could have spent those millions buying a prime domain, such as "Jobs.com" or "Employment.com".
Google...Was this even a word?
AltaVista is another branded domain.
Lycos...What does this mean?
These are a few of the most highly visited domains on the Internet.
On the other hand, some companies choose prime domains. One example is construction.com, which was reportedly sold to Mcgraw Hill for $1.5 million.
Another is Business.com,which was recently sold for a staggering $8 million.
(Side bar: Can you imagine the amount of branding you could buy for $8 million?!)
Some others:
AsSeenOnTv.com - $5.1 million
Wine.com - $2.9 million
Autos.com - $2.2 million
Express.com - $1.8 million
Wallstreet.com - $1 million
Rock.com - $1 million
Websites.com - $970,000
Drugs.com - $830,000
That's a lot of money spent on buying a domain instead od branding. Of those spendy domains, I've never been to any other those domains except construction.com.
So what do you think? Better to brand or buy prime?
Go unique and brand vs. Prime Domain
Many webmasters choose to pick a unique domain name and brand it. In fact, most big players have chosen to go with branding over a prime domain.
Yahoo makes no sense at all, but people have no problem remembering it.
MSN. Microsoft could have chosen a prime domain, but instead chose to brand "MSN".
Monster has spent millions branding their domain. They could have spent those millions buying a prime domain, such as "Jobs.com" or "Employment.com".
Google...Was this even a word?
AltaVista is another branded domain.
Lycos...What does this mean?
These are a few of the most highly visited domains on the Internet.
On the other hand, some companies choose prime domains. One example is construction.com, which was reportedly sold to Mcgraw Hill for $1.5 million.
Another is Business.com,which was recently sold for a staggering $8 million.
(Side bar: Can you imagine the amount of branding you could buy for $8 million?!)
Some others:
AsSeenOnTv.com - $5.1 million
Wine.com - $2.9 million
Autos.com - $2.2 million
Express.com - $1.8 million
Wallstreet.com - $1 million
Rock.com - $1 million
Websites.com - $970,000
Drugs.com - $830,000
That's a lot of money spent on buying a domain instead od branding. Of those spendy domains, I've never been to any other those domains except construction.com.
So what do you think? Better to brand or buy prime?